New York–based UX Strategist & Product Designer. Over 15 years of experience and 500+ innovative projects, blending user-centered design with design thinking to transform ideas into impactful solutions.

Saatchi & Saatchi Wellness – HeartBeat – FCB – Sidlee Agency — Y&R — Meta — JWT – Sapient Razorfish – Coca Cola – Pepsi Co. – VIACOM – Indeed – United Nations – Web.COM – Stock Exchange – Nasdaq – Stock Loan – SAP/Concur – HSBC – Samsung SMB – Pfizer – Johnson & Johnson – Roche Pharma – HP (ARIZE) – Abilify MyCite – Amgen – Sunovion – WebMD – GSK Pharma – AbbVie.

Services

AI-Powered Designer (Integrating design and technology) As a lifelong learner, I’m continuously driven to explore and expand my knowledge at the intersection of design and technology. Harnessing self-awareness, I am actively working to further develop my skills to push the boundaries of AI-driven design.

“People who harness AI will replace those who don’t.”

User-Centered DesignDesign ThinkingService Design Design SystemsDesign Research Prototype DesignInteraction DesignCritical ThinkingStrategic PlanningUI DesignBranding & Art DirectionStorytellingProject ManagementStakeholder EngagementCross-Functional Teams

As Lead UX Designer for Abilify Mycite, I thoroughly audited and enhanced design, solving accessibility and usability issues to align with ADA, follow FDA guidelines, and meet rigorous digital health industry standards.

As a UX Strategist & Product Designer at Cambria, a kitchen countertop design company, I designed user experiences using AEM Enterprise Application tailored for both B2B and B2C markets.

As the sole UX/UI Designer for Sable, a financial B2C project, I meticulously designed the comprehensive user experience and intuitive interface for the seamless domestic wire transfer feature.

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I have developed an adaptable, user-friendly, and responsive design system for Healthcare, Enterprise, B2B/B2C, and Financial/FinTech sectors that can be seamlessly integrated into any application. My design philosophy emphasizes crafting intuitive and visually engaging interfaces that enhance user experiences across all devices and screen sizes.

Cambria

As a Product Designer, I created a robust design system from scratch to ensure consistent and cohesive design across Cambria's entire product range.

Amgen

My role as a UX/UI Designer, I enhanced the design system by incorporating accessibility and usability features to meet industry standards.

Design Systems

Multimodal Design

App/Web Product Design

Design Projects