My role: Senior Art Director/Designer
Repatha/Pathnor
Overview
For adults with heart disease, Repatha® is a treatment that dramatically lowers LDL bad cholesterol and reduces the risk of heart attack and stroke.
Challenge
Repatha® wanted to launch a sister brand, PATHNOR, that helps the liver clear LDL bad cholesterol by limiting the actions of a protein called PCSK9—and less PCSK9 means less LDL in your blood.
For some people, diet, weight, or physical activity level might not be the primary cause of high LDL. Sometimes, high LDL is caused by an inherited condition called FH.
Task
I was asked to design the PATHNOR launch campaign to create awareness and educate people.
Result
We specifically targeted those who struggle to lower their LDL when they eat well, take care of their diet, and are physically active. High LDL has no symptoms, and many people don’t know they have it.