Checklist
Last year, 88 millionpeople shopped on
Small Business Saturday.
Learn more
Case Study-One
Optimal open rate:2 emails/month
Database Marketing Institute.
Learn more
Case Study-Two
Here are 11 local SEO tipsthat will boost your
local marketing results.
Learn more
My role: UX/UI Designer
Small Business Saturday | Web.com
Nearly 100 million people will be shopping small on Small Business Saturday… are you ready for them?Target
Small Business Saturday promotes an influx of customer activity at small businesses across the nation. However, taking advantage of the upcoming event involves more than just advertising a large sign outside your business. Digital marketing is essential for growth and retention of customers. The uptick in foot traffic speaks for itself--there’s no better time to start sending email marketing campaigns than Small Business Saturday.
UX First
Based on our research, we came up with a solution to this question: how can a small business take advantage of local searches in order to get more customers? Local search optimization is the answer, which means using SEO to specifically attract customers searching for businesses in your area. We then moved on to rapidly wire-framing and user testing.