My role: UX/UI Designer
TORCHx
TORCHx Real Estate – Marketing & CRM SolutionBackground
TORCHx is a cloud-based B2B CRM application platform designed to help real estate professionals generate new business online. Founded in 2012 by local businessmen, it started with around 100 customers in 2015. In 2016, Web.com acquired the company, expanding its reach to a variety of real estate professionals.
My Role
I redesigned TORCHx to help real estate professionals assist more clients and grow their business. As a UX/UI Designer, I enhanced the existing design, ensured ADA compliance, conducted user research to inform design decisions, created wireframes and prototypes, and collaborated closely with my team to transform a locally created product into a global brand. TORCHx relaunched in 2016 and is now an all-in-one client management site for real estate professionals, featuring streamlined workflows, intuitive interfaces, and significantly improved user experience to support business growth.
Result
Less than two years later, we received positive feedback from old and new users. TORCHx currently has more than 5,000 users and a revenue of $4M.