Project TORCHx
Research      |      Re-Design the entire product       |      Enhance the UX/UI experience     |      Re-Launch TORCHx

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My role: UX/UI Designer


TORCHx Real Estate – Marketing & CRM Solution‎


TORCHx is a marketing platform designed specifically to help real estate professionals generate new business online. It was founded in 2012 in by local businessmen, starting off with around 100 customers in 2015. In 2016, the company was bought by, and aimed to reach a variety of real estate professionals. 

What we did
We redesigned TORCHx to help real estate professionals easily assist more clients and grow their business. As Art Director and Designer, I brainstormed ideas with my team to change a locally created product into a worldwide brand. I invented a bold design and we launched a social media campaign. TORCHx relaunched in 2016, and is now an all-in-one client management site for real estate professionals.

Less than two years later, we received positive feedback from old and new users. TORCHx currently has more than 5,000 users and a revenue of $4M.

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From initial ideas to business transformation, I enhance user experiences and elevate your brand's design for a remarkable impact.

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